To fully take advantage of the many opportunities offered by the world wide web and get your ‘share of the pie’, you obviously need a website to present your organisation/business. But if you want to win new clients/customers, retain the existing ones, increase the sales and make more profit, you need a website that best reflects your organisation/business and makes the ‘right’ impression on the visitors. You need a website that encourages the visitors to stay for a while, check out the offer of your products/services and make an order/purchase. Unfortunately, this is easier said than done. Sometimes even the greatest professionals need to look for some ideas and inspiration to create a perfect website.
In addition to ‘spying’ on your competition to see what is ‘in’ and what is ‘out’ in your particular industry, you can also find a wealth of ideas and inspiration elsewhere on the Internet.
There is a myriad of sites that focus on the issue of original, engaging, inspiring and user-friendly website design, with many offering very useful tips and tricks. However, it is also important to be aware that there are many other website owners reading and utilising the very same tips and ideas. So if you really want to stand out from the crowd - and you should if you want to be noticed - you should perhaps avoid the most popular sites and look for ideas and inspiration elsewhere.
Believe it or not but some of the most successful websites draw their inspiration from some of the most unexpected places, with many being completely unrelated to website design and associated disciplines. Therefore, always keep your eyes open and don’t be afraid to be different.
It is extremely important for you website design to attract the visitors’ attention and make an immediate impression in order for them to stay on your website and perhaps buy your products/service. But it’s just as important for the design to as useful as it is beautiful. If you want your visitors to stay on your website and browse its content, they must be able to do so with ease. If not, they are highly unlikely to stay around for long and much less to buy a product/service. So never sacrifice usability for aesthetics.