Usability plays the key role in retention of website visitors and positive overall experience. In other words, whether visitors will stay on your website and check out your products/services or whether they will leave within seconds depends greatly on your website usability. So besides being attractive, aesthetically pleasing and eye-catching, your website design should also follow some usability standards in order to make the most out of your online presence.
Before approaching to website design or revision of the existing design, it is of utmost importance to determine who are your website visitors or target audience in terms of computer/Internet proficiency. Obviously, you will have to pay a higher level of attention to usability if a typical visitor of your website has a limited computer/Internet proficiency in order to encourage them to browse your website and enhance user experience. But even if your target audience consists of web users with above the average computer/Internet skills, it is crucial to ensure they can easily, effortlessly and quickly navigate your website and find relevant information or products/services.
To make your website user-friendly, enjoyable and useful, you are recommended to ensure that its design incorporates the following principles/standards:
Aesthetic appeal and clarity. Visitors enjoy websites with aesthetically appealing design but they don’t like websites that look complicated or confusing, no matter how beautiful they are. So make sure that you website design is as clear as it is beautiful.
Easy navigation. If you want your visitors to stay on your website and browse for information or products/services, it is of key importance to ensure that they can move around easily and effortlessly.
Credibility and trustworthiness. If you want your visitors to trust your website and perhaps buy a product/service, it is critical for them to trust you. Besides a good looking and professional design, your website should also offer quality, accurate and trustworthy content.
Relevance. Content or/and products/service on your website should be relevant for your target audience. So be sure to offer content or/and products/service that are tailored to suit the needs of your prospective customers.
Fast loading. Web users are extremely impatient and don’t want to wait for an eternity to open the next page. You are therefore highly recommended to optimise loading speed and keep it high - as high as possible.