Many businesses and companies with an online presence take advantage of the world wide web to boost the sale of their products, both directly and indirectly. And as online shopping and retail are projected to continue to grow, there is some serious money to be made via the world wide web. But only if you manage to attract the target audience and present your products in an attractive way. For that reason it is crucial for your website design - while reflecting your overall business image - should also make your products look appealing to your website visitors and encourage them to buy, similarly as brick-and-mortar stores attract by-passers with their display windows.
To make a sale online, you obviously need to catch the visitors’ attention and encourage them to click the ‘Buy’ button. To do that, however, you need a smart product display design. A number of factors need to be taken into account when designing a product display including individual needs and requirements. As a result, no two product displays are exactly the same nor follow the same principles. These, however, must always include:
Attractive and visually appealing product presentation. Think of the product display on your website as a display window in a brick-and-mortar store. It needs to look attractive and visually appealing to catch the attention of your website visitors. But remember that the emphasis is on the products. Too many decorative elements and details can be distracting. You are therefore recommended to try to keep your product display as clean and clear as possible.
Quality photos and extensive product information. Though online shopping has become a completely normal thing to do, many people are still hesitant about buying products via the Internet. And poor quality photos or/and product descriptions are not helping. On the contrary, they only discourage people from clicking that ‘Buy’ button. So be sure to offer quality photos and extensive product information/description.
Simple and secure buying process. Buying products on your website should be easy, simple and straightforward. Also, it is of utmost importance to make sure that it is secure and let potential buyers know that their personal information, credit card information and other sensitive data are well protected. If they are having any security second-thoughts or find the buying process complicated, they are highly unlikely to complete the purchase.