The Internet is a perfect place to present your services. It enables you to reach new markets and win new clients while retaining the existing ones. The key, however, is to develop a smart website with a smart design. The latter should follow the general principles such as usability, simplicity, etc. but in comparison to websites that include product sales, the focus is not only on the products - or in our case services - but the company as a whole.
When you are selling service(s), you are actually selling yourself - your knowledge, skills, experience, expertise, etc. Therefore, it is crucial to persuade the prospective clients that you or/and your staff are the best solution for their problem. In addition to offering a clear, attractive, informative and engaging presentation of your services, you also need to provide a persuasive but honest presentation of your company and its values, beliefs, guarantees, references, etc. to demonstrate that you are up to the task.
There is no unique view on what is the best design for presentation of services. Also, there are a myriad of things that need to be considered to achieve the best effect and present your company in the best light. The strategies you will use to persuade new clients and retain the existing ones are up to you and your web designer but you are highly recommended to include the following 3 strategies:
Thorough but relevant information about the available services. It is of utmost importance for the potential clients know exactly what they are getting and what are the benefits of choosing your company over the competition. Description of your services should involve a little bit sales copy, however, it is a good idea to avoid overly salesly tone.
Smart use of graphic elements. Websites without any visual elements such as images, photos, tables, charts, graphs, etc. look rather dull and boring. Too many graphic elements, on the other hand, can create clutter and draw the attention away from the essentials. For that reason it is critical to use graphic elements and especially images/photos very wisely.
Easy contact form. Obviously, the prospect clients must be able to contact you with ease and hassle-free. So make sure that your website designer includes an easy and clearly visible contact form in order for the visitors to be able to reach you and ask questions if having any.